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Title: Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom

 

Vol. 1, 2016, pp. 178-184.

DOI: 10.46687/SILC.2016.v01.016

 

Author: Rumyana Todorova

About the author: Professor Dr. Rumyana Todorova is the Editor-in-Chief of Series in Linguistics, Culture and FLT Journal. She was the Head of the English Studies Department at the Faculty of Humanities and the Vice-Rector of Research and International Relations at Shumen University (2008-2015). As such she coordinated and participated in a number of international projects in the field of education. She was also Shumen University’s Erasmus and Fulbright coordinator. She teaches Text Linguistics, Theory of Translation, Language of the Media to BA English Studies and Applied Linguistics students, Special Theories of Translation; Introduction to Interpreting, The Translator’s Profession, Advertising Strategies, Language, Culture, Advertising, Globalisation and Advertising, Verbal and Non-verbal Rhetorical Strategies, European Projects in Business and Tourism to MA students of English Studies (Linguistics & Translation) and Language Servicing of Tourism and Business.

e-mail: r.todorova@shu.bg

ORCID ID: https://orcid.org/0000-0002-7476-5554

 

Author: Zlatko Todorov

About the author: Senior Lecturer Zlatko Todorov is a member of the English Studies Department at the Faculty of Humanities, Shumen University. He teaches Cultural History of the USA, Cultural History of the UK, Practical English Courses (Translation, Specialized Translation) to BA English Studies and Applied Linguistics and MA students of English Studies (Linguistics & Translation) and Language Servicing of Tourism and Business, Pedagogy of Foreign Language Education (English).

e-mail: zl.todorov@shu.bg

 

Citation (APA style): Todorova, R. & Todorov, Zl. (2016). Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom. Studies in Linguistics, Culture, and FLT, 1, 178-184. doi: 10.46687/SILC.2016.v01.016

 

Abstract: The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed.

Key words: anticipatory mechanisms, techniques, advertisements, ELT

 

Link:

https://silc.fhn-shu.com/images/issues/2016/SILC_2016_1_178-184_7_EN.pdf

 

References:

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Kintsch 1998. Kintsch W. Comprehension: A Paradigm for Cognition. Cambridge: CUP, 1998.

Nespresso1. <https://www.youtube.com/watch?feature=player_embedded&v=Ax1Z6lRgTDg#t=0>.Accessed October 30, 2016.

Nespresso2. <http://self-learning-eoicoruna.blogspot.bg/2009/05/george-clooney-whatelse.html>. Accessed October 30, 2016.

Todorova 2014. Todorova R. Ezik, kultura, reklama. Shumen: Konstantin Preslavski Publ. Press, 2014.

Tomlinson 2007. Tomlinson J. “Cultural Globalization”. In Ritzer G. (ed.). The Blackwell Companion to Globalization. Malden, MA, USA, Oxford, UK, Carlton, Victoria, Australia: Blackwell Publ. Ltd, 2007. 352-366.

VBox7_Bulgarea. <http://vbox7.com/play:ad6aeb7d71>. Accessed October 5, 2016.

VBox7_Naroden. <http://vbox7.com/play:mdea43a529>. Accessed October 5, 2016.