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Title: Headline patterns in viral web content - English-Bulgarian comparative case study

 

Vol. 2, 2017, pp. 71-84.

DOI: 10.46687/SILC.2017.v02.006       

 

Author: Radostina Iglikova

About the author: Assistant Professor Radostina Iglikova defends her PhD thesis in Germanic Languages (Modern English) in May, 2016. She holds the position of assistant professor of American literature at the Department of English Studies, Faculty of Humanities at Shumen University since 2010 and is the author of one elective discipline. She has guest-lectured at the University of Cordoba, Spain and the University of Bucharest, Romania within the Erasmus Plus programme. Her research interests include CMDA, New Media and Comparative Linguistics. She has participated in a number of conferences and her publications include the monograph Ways of Achieving Efficiency in Women’s E-magazine Discourse (English - Bulgarian study) and over 20 articles in peer-reviewed and impact-factor journals.

e-mail: r.iglikova@shu.bg

ORCID iD: https://orcid.org/0000-0001-8933-539X

 

Citation (APA style): Iglikova, R. (2017). Headline patterns in viral web content - English-Bulgarian comparative case study. Studies in Linguistics, Culture, and FLT, 2, 71-84. doi: 10.46687/SILC.2017.v02.006

 

Link: https://silc.fhn-shu.com/images/issues/2017/SILC_2017_2_071_084_14_EN.pdf

 

Abstract: The present article deals with the patterns for creating viral headlines for web content. More specifically, it offers a comparative, corpus-based case study of the patterns employed in English-language and Bulgarian-language viral headlines pertaining to one particular topic (the taste of Coca-Cola at McDonald’s). The aim of the article is to provide a descriptive analysis of a specific phenomenon and a comparison of the approaches to creating headlines on English-language websites on the one hand, and on Bulgarian websites, on the other.

Key words: headline patterns, web content, virality, Coca-Cola at McDonald’s

 

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