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Title: Disparities in the multimodal representation of information in English and Bulgarian language food advertisements

 

Vol. 5, 2019, pp. 6-19.

DOI: 10.46687/SILC.2019.v05.001

 

Author: Rumyana Todorova

About the author: Professor Dr. Rumyana Todorova is the Editor-in-Chief of Series in Linguistics, Culture and FLT Journal. She was the Head of the English Studies Department at the Faculty of Humanities and the Vice-Rector of Research and International Relations at Shumen University (2008-2015). As such she coordinated and participated in a number of international projects in the field of education. She was also Shumen University’s Erasmus and Fulbright coordinator. She teaches Text Linguistics, Theory of Translation, Language of the Media to BA English Studies and Applied Linguistics students, Special Theories of Translation; Introduction to Interpreting, The Translator’s Profession, Advertising Strategies, Language, Culture, Advertising, Globalisation and Advertising, Verbal and Non-verbal Rhetorical Strategies, European Projects in Business and Tourism to MA students of English Studies (Linguistics & Translation) and Language Servicing of Tourism and Business.

e-mail: r.todorova@shu.bg

ORCID ID: https://orcid.org/0000-0002-7476-5554

 

Citation (APA style): Todorova, R. (2019). Disparities in the multimodal representation of information in English and Bulgarian language food advertisements. Studies in Linguistics, Culture, and FLT, 5, 6-19. doi: 10.46687/SILC.2019.v05.001

 

Link: https://silc.fhn-shu.com/images/issues/2019/vol5/SILC_2019_Vol.%205_006-019_13.pdf

 

Abstract: The paper deals with various ways of presenting information in the verbal and the nonverbal components of British and Bulgarian food advertisements in a number of inconsistent and discrepant manifestations which provoke wrong guesses, hypotheses and presuppositions on part of text receivers and make them change the latters’ own axis of orientation and direction of thought as the narrative develops. These manipulative techniques on part of advertising agents lead to interestingness and curiosity on behalf of potential consumers towards the plot and the story, which will inevitably bring about desired expectations.

Key words: disparities, inconsistencies, discrepancies, multimodality

 

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